Jose Cuervo

The José Cuervo distillery has a rich and fascinating history that dates back to 1758, when José Antonio de Cuervo obtained permissions from the King of Spain to cultivate agave plants within his lands near Jalisco, Mexico. This marked the beginning of the production of a distilled spirit that, after 37 years, also received the first license to produce and distribute tequila. Thus, over the years, the distillery has become an icon of the region and a reference point in the landscape of tequila production nationally and internationally. The company has played a fundamental role in the development and promotion of this nectar, with a history that spans over two centuries, during which it has helped to define the industry's quality standards.

At the heart of José Cuervo's production activities lies the philosophy of carefully working with blue agave, the main ingredient for tequila production. After a meticulous harvesting phase, the agave leaves are carefully cut to extract the core, known as piña. These piñas are then cooked and crushed to obtain the juice that initiates the fermentation process. Distillation and aging follow, which are crucial in defining the final characteristics of tequila. The distillery is committed to maintaining high standards of quality and sustainability, using the most advanced technologies and production practices to ensure the purity and authenticity of its products.

In addition to tequila production, José Cuervo has embarked on an innovative initiative called "The Agave Project," aiming to find creative uses for agave beyond distillate production. This project demonstrates the company's commitment to the environment and local people, transforming recycled agave fibers into sustainable products. Through initiatives like this, José Cuervo showcases its dedication and value, creating a positive impact on the community and the environment.